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	<title>Jessica Hume</title>
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		<title>Jessica Hume</title>
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		<title>5 things that struck me in 2011</title>
		<link>http://jessicahume.wordpress.com/2012/01/03/5-things-that-struck-me-in-2011/</link>
		<comments>http://jessicahume.wordpress.com/2012/01/03/5-things-that-struck-me-in-2011/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 02:23:13 +0000</pubDate>
		<dc:creator>jessicahume</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[2011 trends]]></category>
		<category><![CDATA[bored]]></category>
		<category><![CDATA[communicators]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Google+]]></category>
		<category><![CDATA[infographics]]></category>
		<category><![CDATA[resumes]]></category>

		<guid isPermaLink="false">http://jessicahume.wordpress.com/?p=431</guid>
		<description><![CDATA[There are so many lists that come out this time of year, lists identifying trends in 2011, predicting trends for 2012, New Year’s resolutions for what should and should not be done on twitter, you get the idea. I thought about summarising for me the major trends of 2011 (I don’t have the confidence to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jessicahume.wordpress.com&amp;blog=10641472&amp;post=431&amp;subd=jessicahume&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Building a culture of oral history</title>
		<link>http://jessicahume.wordpress.com/2011/11/13/building-a-culture-of-oral-history/</link>
		<comments>http://jessicahume.wordpress.com/2011/11/13/building-a-culture-of-oral-history/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 03:31:16 +0000</pubDate>
		<dc:creator>jessicahume</dc:creator>
				<category><![CDATA[Internal Communication]]></category>
		<category><![CDATA[institutional memory]]></category>
		<category><![CDATA[oral history]]></category>
		<category><![CDATA[storytelling]]></category>

		<guid isPermaLink="false">http://jessicahume.wordpress.com/?p=418</guid>
		<description><![CDATA[Over the course of the last month, I’ve been completely a handover to new communications team member. I’ve been with my organisation for over 5 years (a long time for this place) and its been a challenge trying to identify everything I need to share and present in a way that makes sense and will [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jessicahume.wordpress.com&amp;blog=10641472&amp;post=418&amp;subd=jessicahume&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Making the complex simple: Defining the spirit of the brand in one word</title>
		<link>http://jessicahume.wordpress.com/2011/10/15/making-the-complex-simple-defining-the-spirit-of-the-brand-in-one-word/</link>
		<comments>http://jessicahume.wordpress.com/2011/10/15/making-the-complex-simple-defining-the-spirit-of-the-brand-in-one-word/#comments</comments>
		<pubDate>Sat, 15 Oct 2011 21:55:34 +0000</pubDate>
		<dc:creator>jessicahume</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[NGOs]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[civil society]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[personal]]></category>

		<guid isPermaLink="false">http://jessicahume.wordpress.com/?p=200</guid>
		<description><![CDATA[I have a guilty pleasure &#8211; I love to watch America&#8217;s Next Top Model. I don&#8217;t know whether it&#8217;s because it allows me to vicariously live out a fantasy from my youth or simply because I like the pretty pictures, but every new season, I block out that hour in my week to sit in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jessicahume.wordpress.com&amp;blog=10641472&amp;post=200&amp;subd=jessicahume&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Civil society &#8211; Communicating with impact</title>
		<link>http://jessicahume.wordpress.com/2011/08/28/civil-society-communicating-with-impact/</link>
		<comments>http://jessicahume.wordpress.com/2011/08/28/civil-society-communicating-with-impact/#comments</comments>
		<pubDate>Sun, 28 Aug 2011 18:57:42 +0000</pubDate>
		<dc:creator>jessicahume</dc:creator>
				<category><![CDATA[NGOs]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[civil society]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[NGO]]></category>

		<guid isPermaLink="false">http://jessicahume.wordpress.com/?p=194</guid>
		<description><![CDATA[This original post can be seen here &#8211; but as I thought it was relevant for this blog as well I have cross-posted.  While I am fascinated by the impact and role of social media, I often find myself wondering whether there all the attention on new trends like social media takes attention away from [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jessicahume.wordpress.com&amp;blog=10641472&amp;post=194&amp;subd=jessicahume&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">More...</media:title>
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		<item>
		<title>It&#8217;s all about the process</title>
		<link>http://jessicahume.wordpress.com/2011/07/25/its-all-about-the-process/</link>
		<comments>http://jessicahume.wordpress.com/2011/07/25/its-all-about-the-process/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 23:37:11 +0000</pubDate>
		<dc:creator>jessicahume</dc:creator>
				<category><![CDATA[Internal Communication]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[strategic]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://jessicahume.wordpress.com/?p=188</guid>
		<description><![CDATA[In my last blog post I tried to connect what it means to be strategic to the everyday work that I do as a corporate communicator. The fact is though, that it’s what I talked about – strategic role, purpose, knowledge and content – are all still very high level and very abstract. Despite my [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jessicahume.wordpress.com&amp;blog=10641472&amp;post=188&amp;subd=jessicahume&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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